Scott Schuman, bedre kendt som The Sartorialist, har i et interview med hjemmesiden The Talks skabt en del røre på nettet. I interviewet fortæller han uden filter, hvor mange penge han årligt tjener på reklamer (mere end en kvart million dollars, mindre end en halv), at hans kæreste Garance Dore er den eneste blogger, der er værd at følge, og at frygt er det eneste, der driver trykte magasiner. Sådan!
Lidt af en mundfuld at sluge, og i kommentarfeltet og på diverse blogs bliver hans kontante udmeldinger da også debatteret heftigt. Herfra tager vi hatten af for hans ærlighed - og for at være åben omkring, hvor meget han tjener og hvordan han kører sin business. Du kan læse et uddrag af interviewet herunder:
Do you make money off your blog or do you make money because of what you have created around your blog:Both.
How?
American Apparel bought advertising for the whole year and then I just got an email yesterday that Net-A-Porter.com is going to buy advertisements for the rest of the year (2010) as well. So those two ads alone are a good fraction of a million dollars: more than a quarter million and less than a half a million. The key for me, and for Garance also, is like any good business: diversity. I make money from shooting campaigns and editorials, from prints, the rerelease of my photos in different magazines, and from doing personal appearances. I make money from a bunch of different places.
So are the times when a blog couldn’t make any money over?
Yes, the blog itself is really making money. My audience is so much larger than everybody else’s that advertisers, well at least American Apparel told me that I am not in their internet budget. My order is so big and they have to pay so much that I am actually in their magazine budget. That comes from having a good size audience.
Also the price of an ad on your page for a whole year is still fairly cheap compared to, let’s say, a double page in a big fashion magazine.
Oh yeah definitely. But I think the thing that has worked really well, and this is potentially a new day in media, is that what they are buying into is not just the image but also the amount of integrity. The thing that I am very proud of is, even though they bought ads for an entire year, I have no relationship with my advertisers; I have no contact with them.
Læs hele interviewet her.
